Believe it or not, some members of your staff might not get excited about undergoing training. But in today’s competitive market place, you need to stay abreast of industry developments, and so does your team.
So how do you sell training to your staff? How do you get them clamouring at your door to attend the next seminar or professional development course? By selling them the personal benefits first.
Of course, you as a company are concerned with how it will benefit business, but your staff will utter those age‐old words when you mention the dreaded T word – “What’s in it for me?” So in order to reap the rewards for your business, you need to appeal to their psychological instincts.
Break the rut
Although most employees profess to enjoy their job, sometimes the daily grind can be a little boring. A training course or scheme can help break the monotony, giving your staff something to look forward to.
Learning is also very stimulating. It helps your staff think out of the box and consider ideas and new perspectives. This can often give them a new outlook on their current job, guiding them to see their roles differently and explore avenues they previously had not considered. This has the effect of giving new focus and interest to their everyday job.
Show me the money
Although the company pays for the training as part of the professional development programme, ultimately the employee owns the certificate or the new experiences that he comes away with. This can help build a CV, whether he intends to stay in the company and move up the ladder, or if he decides to move to pastures new one day. Training is the passport to better jobs, and ultimately, better pay.
A round of applause
Employees like to be appreciated. Nothing disgruntles a worker more than feeling like they are being taken for granted, or under‐valued. By investing in their training, you are demonstrating the value you put on their presence in your company, and that you are thinking long term. Make it clear that training is a reward bestowed on them for their excellent service, and that you consider them an asset to the company.
It is also a costly enterprise for a company to invest in staff training. Demonstrating your financial commitment to your staff gives them an increased sense of security in their jobs.
Find your happy place
Training helps your staff perform better, and an employee who performs well tends to achieve higher job satisfaction. Not only that, but her confidence levels increase as a result. This improves overall attitudes and office politics are minimised, leading to a happier workforce.
Under your wing
A well‐trained staff member is ideally placed to mentor more junior or less experienced members of staff. Giving back to others stimulates feelings of well‐being and satisfaction, whilst leaving the employee secure in the knowledge that they are a valued member of staff.
When you clarify how training can improve their working conditions, their job satisfaction, and ultimately their long‐term roles in the company, selling training to your staff becomes simple.
However, ensure that you are always enthusiastic and excited about developing staff training. Lead by example and your passion will rub off on your employees.